If you sell services or products one of the challenges is identifying great prospects who want what you have to offer and ready to sign up or buy. Don't waste time on cold calls and other marketing activities that turn no sales. Wouldn't you rather have a steady income of leads that not only include contact information but will give you an idea of what the customer needs, and the answer to there problems. Where to get lead?
You have a website, and thousands of people visit your site each day. If your site is working good it should be giving you hundreds of people who want to be on your leads list each week and dozens of qualified people who want you to call hem right away about your products or service.
Use the following five tips to get a list of qualified customers.
1. Collect Contact Information
Collect the email address of every person who comes to your website and is interested in the services and products you have available. Offer a free article, a guide as bait to motivate people to give you their email address so you can tell them about your products and services.
Offer your customers something they want, and place your sign-up form at the top of your home page and in the side part of the navigation bar on the other page of your website. This should help you capture the email address of most of the people who come to your website each week.
2. Use Auto Responder to Collect Detailed Information
Use a free giveaway and sign up forms to get people to give you their email information you can market to your customers but it also will be helpful to have more information.
Use a autoresponder to send people a confirmation when they ask for your article or sign up for you newsletter. In the email ask them to give you contact information and ask them some questions about what they are interested in.
3. Get People To Let You Know How You Can Help Them
Most people use the Internet as a tool to find solutions and to hire people who can help them answer their problems. Tell people to contact you by including an inquiry form on your website. Include your form on high visibility pages, at the bottom of your homepage and other key pages about you products and services.
When you receive completed inquiry forms you can go through them to identify which ones are good enough to follow up on based on the answers they give.Then pick up the phone and use the good leads to find new customers and grow your business.
4. Collect Feedback and Learn More About Your Customer Needs
Once people visit your website, the pages that describe your products and services, that means they've expressed an interest. Some will move quickly to purchase, others will discover they don't have any further interest and a lot of people will fall into the middle. These are the people who are interested but not ready to purchase yet.
Before visitors leave your website, you can use exit pop up windows to collect feedback and to find out what the customers are looking for.
Offer a free article to bring visitors to fill in the form. When you get these feedback forms, follow up with a call. Use this tactic to find out why they didn't buy the services or product or to get further information about the problems they have. Once you have the customer on the phone you will be surprised how many customers you can turn into clients.
5. Send our Surveys to Identify What Sells
If you have a newsletter you can leverage the trust of your readers to collect what the customer want to buy. If you have been sending out ides and information to your customers they will be be more than likely to respond when you ask for their input.
Use these five lead collection strategies to identify customers with a problem, one you can solve. When you know who needs help, its easy to follow up, close the sale and grow your business.
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